For my practice I did not want a cookie cutter website. I am really busy as a doctor, but I took the time to do some research of medical practice websites in the New York area where I practice. Most of them looked like template based websites with your standard information. I wanted a more dynamic website. However, I did not want any amateur content. This is why I went to a NYC SEO company to help me design a website that would stand out above and beyond the other doctor websites out there in the New York area.
I saw that some websites had blog entries. However, it was clear that the doctor had not written the entries. They looked very amateurish. I found out that some companies will use third-party writers, or crowdsourced content as it is called, to keep a website active. If you think about it, most doctor websites would be quite static. However, they truly can be dynamic and keep people coming back to learn more. The key is providing real content your customers want to see. This real content also helps your site greatly with SEO.
I wrote a few example articles for the SEO company to see. Then I tasked them to find a quality medical writer who is actually trained in medicine to write some content for our website. They have great resources and were able to fill the need. Now my site is ranked at the top for my specialty in the New York area. I stay connected with my patients who are my customers by continuing to write up some content as often as I can. The site itself is as elegant and contemporary as I want my practice to be. The great SEO content keeps it ranked number one above others in my specialty.